What

they said

Build What Customers Actually Want - and Know How to Sell It Before You Hit “Go”

WORK WITH ME

I help founders and teams make smarter product and brand decisions by running structured customer interviews and turning them into actionable insights.

Hi, I’m Julia —

a founder who fell in love with the customer research process.

I started Sundaze Heated Shorts to help people manage period pain, and got the product into Uncommon Goods, Target.com, and other retailers. Along the way, I realized the part I loved most was talking to customers – not just for testimonials, but to understand how they think, what they really want, and why they buy.

Now I help other founders decode customer behavior and use those insights to sharpen their products, messaging, and go-to-market strategy.

What I offer

I offer research sprints and monthly insight partnerships designed around your timeline, budget, and decisions at hand.

Whether you’re about to hit “go” on production or stuck guessing what to say in your next campaign — I’ll help you uncover what your customers are really thinking so you can move forward with confidence.

Scope and pricing are always tailored to your current needs and decision points.

Who I work with

Hardware, wearables, and functional CPG founders

approaching high-stakes moments like production, fundraising, or launch

Book

DTC brand teams

looking for ongoing customer insight without the overhead of a traditional agency

Book

“Working with Julia was a game changer. She didn’t just hand us a research deck — she gave us real clarity. Her interviews surfaced insights we hadn’t even thought to look for, and her synthesis made it obvious what to prioritize next. It felt like having a strategist, researcher, and thought partner all in one.”

— Head of Marketing, She’s Birdie.

How my services are different:

Unlike traditional agencies, I don’t hand you a bloated research deck and walk away. I personally run 1:1 customer interviews with your real or potential users — no outsourcing, no junior staff.

I translate those raw conversations into clear, structured insight you can actually use to make product, messaging, and positioning decisions.

I WORK LIKE A THINKING PARTNER:

Strategic Questioning

Every interview starts with a custom question set designed around your current decisions — whether you're rethinking messaging, launching a new product, or narrowing in on your ideal customer.
Emotional Precision

Most people stop when they hear “I liked it” or “it was confusing.” I don’t. I press gently but purposefully to uncover what “liked” really means — what emotion, unmet need, or friction is underneath that surface-level comment.
Insight Synthesis

You won’t get a transcript dump or a list of customer comments. I organize themes, highlight contradictions, and map insights back to your strategic goals. You’ll walk away with a clear understanding of what matters — and what to do next.
Pattern recognition

I identify patterns, blind spots, and opportunities that often get missed. By listening across interviews, I spot emerging signals founders often overlook — consistent objections, shifting priorities, or surprising behavior.